Guest post by Michael McCarthy, of the SLAIS LIBR 561 Information Policy class
With those words, Doyen of the Digital Domain, Michael Geist, flew into town last Thursday (October 23, 2008) and, among other things, explained how digital advocacy played a pivotal role in mobilizing Canadians against Bill C-61.
Geist began by reminding us how last October’s Throne Speech said that technology, and this copyright legislation, would “ensure a prosperous future.” It wasn’t an easy sell for the government. Within days, Geist had organized a Facebook campaign to mobilize opposition. Fair Copyright for Canada’s Facebook network grew from one hundred members on the first day to 92,322 today.
YouTube also played a starring role in the campaign. A competition was organized, the self-explanatory “C-61 in 60 Seconds.” (See the winning entry). Twitter, Google Earth, and a host of other web 2.0 networks meshed to galvanize the opposition. As Geist said, before the campaign, “People didn’t think these things affected them on a day to day basis.” (BTW, check out our local grassroots coalition partner, Vancouver Fair Copyright).
Canadians connected on this issue. Torontonians took to the streets in protest. Pancake Protesters showed up at the Calgary Stampede. Thousands of hard copy protest letters arrived on Parliament Hill. All of this seems, well, somewhat unCanadian in a country presumed to be apathetic on such issues. In retrospect, the opposition to C-61 seemed vaguely reminiscent of 1960s-style activism overlaid with the instantaneity of the Internet.
In some ways, C-61 served as a test case for how the Internet will play its role in the future of citizen engagement. Geist’s final slide read: “SILENT NO MORE.” Opposition to the proposed bill also seemed to tap into a latent nationalism: it was US vs. the U.S. Yet, the bigger question remains: Are we, in fact, already the “51st State”?
Geist stated that the Conservative government “had a pretty clear media strategy,” and that they were confident On June 12th when C-61 was introduced. They were also “very happy with the [media] coverage” (no surprise there). However, a week later, with the grassroots’ focus on individual rights, things started heading south for the bill.
A key point made was that it wasn’t until the grassroots had done the homework that the mainstream media took up the issue. This culminated in a Globe and Mail article, “Ottawa accused of caving in to Hollywood on Copyright.”
At this point in his presentation Geist asked: “How did copyright become cool?” In a classic understatement, Geist said “I certainly blogged about it.” Copyright became cool in no small way due to his effectiveness as a change agent. Geist reminded us that “This [copyright law] is driven by political choices, not policy choices.”
As Paul Whitney told our class during his visit on October 8th, the CLA, due to differences of opinion within the association, doesn’t do enough on the issue. Michael Geist, on the other hand, can make a definitive statement. And he has. I can’t think of anyone who has done more to further debate on Canadian copyright law than Geist. In many ways, he is the public face of the issue. His 60-minute presentation took us on a whirlwind tour of Bill C-61’s convoluted history and ended on an upbeat prognosis for the future, at least as far a social networking and political change are concerned. I particular liked his take on what’s at stake here: “our digital future is about our creative future.”